Want to make smarter, faster decisions?

Here is how Mohnish Parbai analyses a funeral service business in 2 minutes.

Analysis:

1. Stable and predictable business: We know how many are going to die

2. Tradition bound and legacy (moat): 21-year-olds don’t go into the business saying “I am going to open this business”

3. Sentiment-based fewer chances for cost disruption: You don’t go shopping for the lowest bid. You don’t call 6 places when your loved one dies.

– Good decisions are based on good principles
– A little commonsense is better than access to more information